Hi, I’m Charli & I’m a designer

As a teenager I fell in love with album art, obsessing over the way the graphics on the cover of a CD represented the music encased inside. I was pretty thrilled when I found out that designing graphics was an actual job you could get paid to do, so I abandoned my initial plan of being a weather presenter (yes, really) and set my sights on being a designer.

Years later (okay, many years later) I’m still obsessed with the way design can communicate so much through choices in layout, color, style & typography. I’ve been working in-house at tech companies for over a decade now designing marketing sites, event branding, landing pages, campaigns and even a coffee table book. I love this career, and it’s my personal mission to help anyone else who falls in love with design to succeed in their careers too.

These days I lead the Brand Studio team at ConvertKit as Creative Director; applying my design and strategy strengths to improving the conversion rate of our marketing site and building our brand, and my skills as a mentor and coach to helping a talented team of creatives to do their best work. I work remotely from Valencia, Spain where I live with my partner and our two cats; Nora & Seb.

On the side I share everything that I’m learning and working on in my YouTube videos and podcasts to an audience of more than 250,000 people. I’m making the kind of real world behind-the-scenes content that I would have loved to see when I was learning how to level up in my career, in the hope that it can help other designers grow and excel.

My next big project is gathering all of my marketing design knowledge into a book about how to level up your marketing site and assets design processes and practices. You can follow along with the journey through my newsletter or on Twitter or Instagram.

A corner of Charli's office. It shows a gallery wall, a pink shelf system with a large Monstera plant on it, and an electric piano.
Charli hugging her cat Nora
Charli standing in front of her record playing, putting an album on to play.

Press & interviews


Creative Elements with Jay Clouse


Art of Newsletters with Nathan Barry


That Creative Life with Sara Dietschy

ConvertKit creator story
ConvertKit creator story

How to be a creator with 200K YouTube subscribers AND work a full-time job


Best Speech with Mike Pacchione

Business Insider
Business Insider

How much a YouTuber with 200,000 subscribers earns in a month from sponsorships, affiliates, and ads

NZ Herald
NZ Herald

Ex-Xero staffer reveals every salary of her career - and explains why everyone should do the same


Meet Adobe's 10 UX Designers to Watch in 2019

Awards & acknowledgements

The Webby Awards logo

Honoree – Business blog/website category

Adobe logo

Adobe “UX Designers to watch” list

YouTube logo

YouTube NextUp winner

Cosmopolitan blog awards logo

Shortlisted – Best Vlog

Best Design Awards logo

Silver in Small-scale website category


Content I host for brands

As well as partnering with brands on sponsored content on my own platforms, I sometimes partner with brands to produce original content for their platforms!

Webflow logo

Annual design trends

A yearly overview of my favorite design trends for the year ahead.

Figma logo

Coffee with Charli

Interviewing design system teams about their process

ConvertKit logo

The Future Belongs to Creators podcast

Conversations about the creator industry