In-person workshop

Level-up your creative career by crafting a unique personal brand

Tickets no longer on sale

Hosted by Charli Marie

The Crafting a Personal Brand workshop is designed to help creative professionals like you to establish a clear and powerful personal brand.

Join a small group of creative professionals in the beautiful Mackenzie Studios in Auckland to work on defining your brand, fearlessly embracing self-promotion, and taking action on building a reputation that will open doors and elevate your career.

If you want to:

Level-up your creative business
Win freelance clients
Grow your influence within your field
Or even reach the next level in your 9-5 career...

Then you need to build a reputation that earns you these opportunities.

Your reputation is your personal brand

Your brand isn’t your colours or your logo; it’s a perception that’s formed by the experiences and interactions someone has with you. And when you’re intentional about your online (and offline!) presence, you can shape that perception and align it to your goals, while being authentically and uniquely you.

My personal brand has been a key factor in landing opportunities throughout my design career. Having a clear understanding of what I want to be known for, and taking actions to build that reputation intentionally has helped me to:

earn promotions
nail interviews
land client projects
grow an audience online of more than 250,000 people
seriously increase my income
build a network of talented folks in the design community who I can lean on for support and advice

Yep, crafting my personal brand has gotten me far. And now I’m passing that knowledge on to you.

This workshop will teach you a practical framework for crafting your personal brand

In this small-group afternoon workshop I’ll lead you through the process of:

1. Defining your identity

Figuring out what you want to be known for and writing a personal brand statement that makes it clear.

We'll work through some exercises together to help you zero in on the brand attributes that are most important for you.

2. Aligning your actions with your ambitions

Auditing your current presence and identifying areas that are out of alignment with the reputation you want to build.

This is where going through the process in a group of fellow creative professionals really pays off, as you'll hear real-time feedback from others on the perception you've built so far.

3. Creating a plan to focus your efforts

Committing to the key steps you’ll take to build the personal brand you want over time.

You'll start taking action on this plan during the workshop, and you'll form connections to keep you accountable for putting the final steps in place when you leave the workshop.

BONUS: Brand photoshoot

As an extra bonus to help you start building your personal brand, our event photographer will capture a few professional images of you (in the gorgeous setting of Mackenzie Studios) that embody your brand identity.

You’ll leave the workshop with the clarity, plan and motivation you need to actually take action on achieving your goals. Plus, a set of images you can start using to put your best professional foot forward!

Tickets no longer on sale

What this workshop won’t teach you

This is not a technical design tutorial.

I won’t be teaching you how to design a logo or pick your colour palette or set up brand guidelines. But you will be able to use your personal brand statement to make these decisions. Your personal brand can honestly look however you want it to look, it’s the intention behind it that matters; and that’s what I’ll help you figure out.

I also won’t be teaching you how to go viral or become famous.

Crafting a personal brand isn’t about fame, it’s about having influence in the areas you want to impact (and those are not the same thing). Depending on your goals, growing your audience online might be a result of the way you implement the framework (and I’ll certainly pass on my advice for that!) — but you don’t have to grow a large audience to grow your influence.

Who this workshop is for

This workshop is for ambitious creative professionals who want more from their careers.

“More” looks different for everyone. It could mean earning a promotion, finding a new job that better fits your goals, landing high-value freelance clients, growing your confidence to share your work or even becoming more well-known in your field.

Any creative professional at any stage of their career can benefit from being intentional about their personal brand. If you have hopes and dreams to level up your career (whatever that looks like), this workshop is for you.

I’ve helped thousands of creatives to grow in their careers (and their confidence)

My teaching on personal branding and design career growth through my YouTube videos, podcast episodes, newsletter issues and conference talks has been motivating creative professionals for more than a decade. Here’s some feedback from just a few of the creatives I’ve helped.

Ready to level-up your career?

This workshop is limited to just 20 attendees, so sign up now to save your seat

The Crafting a Personal Brand workshop

When: Sunday April 14th, 2:30–6pm

Where: Mackenzie Studios, 209a Symonds Street, Eden Terrace, Auckland

Tickets no longer on sale

Your ticket includes:

An intimate 3.5 hour live workshop taught by design content creator & Creative Director, Charli Marie
A workbook (digital and physical) to guide you through implementing the personal brand framework
The chance to collaborate with fellow attendees and get feedback on your personal brand
A Q&A session to get all your branding questions answered
Refreshments & snacks to keep you fueled and focussed
BONUS: A photo shoot to capture new images to represent your updated personal brand with our workshop photographer

About the host

If we haven’t met before, then hi! I’m Charli Marie and I’ve been working as a designer and content creator for more than a decade.

I started my career in my home country of New Zealand, but it was my move to London in 2015 that made me really get serious about crafting my personal brand. I was starting fresh in a new country where I didn’t know any other designers and I had to build my network again from scratch.

Not only did I rebuild using the tips I share in this workshop, it’s safe to say I’ve thrived.

I landed a role at a London-based fashion-tech startup, then another working remote for US tech company ConvertKit where I earned promotion after promotion to end up where I am today as Creative Director leading the Brand Studio team.

Alongside that 9-5 career growth, I've built up my own content business of industry-leading podcasts, a YouTube channel with over 225,000 subscribers, digital products and over $130k in side hustle annual revenue.

The connections I’ve built within the design community have helped me to grow and the content I create reaches tens of thousands of designers every week. I’m known for being transparent and driven, so I’m holding nothing back in sharing the path to personal brand building with you.

I know you’re going to leave this workshop feeling motivated to take action on achieving your career goals. And I’m excited to help you get there.

Ready to level-up your creative career?

The Crafting a Personal Brand workshop

When: Sunday April 14th, 2:30–6pm

Where: Mackenzie Studios, 209a Symonds Street, Eden Terrace, Auckland

Tickets no longer on sale